Steven A. Levine
Coordinator for Educational Programs
When Ed Koch ran for a third term as mayor in 1985, he won handily against a divided opposition, but what is striking to me was the lack of polish in his commercials. The endorsements by the "regular people" seem unrehearsed and Mayor Koch does not even appear in them. The commercials seem to emphasize that whatever the critics might say, the people still supported Koch. They raise the question of whether the supporters were given lines to read or were they expressing their support sincerely? With the exception of actor Vincent Gardenia's endorsement, they seem more coarsely produced than those of today. Media wizard David Garth effectively demonstrated Koch's support by the common man and woman. The election results that year confirmed this perception. Take a few minutes to watch the video to see what you think.